Services

Our Expertise

With over 60 years of combined experience across multiple marketing channels and levels of business, we are confident in the services we offer and the solutions they deliver.

Skilled in end-to-end marketing, we are ready to tackle your biggest challenges or help you with your smallest tasks. Explore the services we provide and let’s talk.

What We Do

Marketing Strategy

We specialize in helping our clients develop, execute, and optimize comprehensive marketing strategies that drive audience engagement and conversions.

Comprehensive Marketing Strategy Development: We take a holistic approach to marketing strategy development. We work closely with you to understand your business objectives, target audience, and industry dynamics. Based on this understanding, we develop a detailed marketing plan that outlines the strategic direction of your marketing efforts.

Planning, Production, and Promotion of Engaging Content: We understand that content plays a crucial role in capturing the attention and interest of your target audience. We assist in planning, producing, and promoting compelling content that resonates with your audience. By leveraging their expertise in content creation and distribution, they help you effectively communicate your brand message and generate meaningful engagement.

Executable Budget Allocation: As part of the marketing strategy development process, we help you allocate your marketing budget effectively. We take into account your resources and goals to determine the optimal budget allocation across various marketing channels and tactics. By ensuring that your budget is allocated strategically, we maximize the impact of your marketing activities.

Supporting Strategies: We recognize that a successful marketing strategy requires a multi-faceted approach. In addition to the overall marketing plan, we develop supporting strategies that complement your main strategy. These can include specific strategies for social media marketing, content marketing, search engine optimization (SEO), paid advertising, and more. By integrating these strategies, we create a cohesive and comprehensive marketing framework.

Ongoing Recommendations for Optimization: We don’t stop at just developing a marketing strategy. We provide ongoing support and recommendations for optimization. We monitor the performance of your marketing campaigns, analyze data, and identify areas for improvement. Based on their analysis, we offer actionable recommendations to enhance the effectiveness of your marketing efforts and drive better results.

Lead Generation

Effective lead generation is about balancing quality and quantity. Our approach combines inbound leads, form submissions, coregistration, and targeted email strategies via highly targeted marketing campaigns that deliver optimal results.

Unlike typical lead generation companies, we emphasize performance-based metrics while forming genuine partnerships. We aim to be an extension of your business, driving inbound calls and leads while avoiding “junk leads” that don’t contribute to your success.

Because a lead’s value depends on the process behind it, we customize our lead generation services to fit each client’s unique needs, ensuring only high-quality, accurate leads. Our customers and partners trust us to provide leads that align with their specific goals. By building strong relationships, we gain insights into your needs and strive to exceed your expectations. Let us help you generate leads that truly matter.

Paid Digital Media

We love paid media. It’s the best clear indicator of your ROI. True Blue Marketing has extensive experience in leveraging paid media to drive growth for our clients. Our team of experts understands the intricacies of digital advertising and stays up-to-date with the latest industry trends and best practices. Our knowledge and skills can help you navigate the complexities of paid media effectively.

Three Pillars of True Blue Marketing’s Paid Media Approach

Data-Driven: True Blue Marketing emphasizes a data-driven approach, ensuring that our strategies and optimizations are based on concrete insights. By leveraging data, our team can make informed decisions, optimize campaigns for better performance, and provide you with actionable recommendations to achieve your goals.
Customized Solutions: True Blue Marketing understands that each business is unique, and we tailor our services to your specific needs. We take the time to understand your business objectives, target audience, and industry dynamics, enabling us to create customized strategies and campaigns that align with your goals.
Commitment to Efficiency and Improvement: True Blue Marketing’s focus on efficiency and constant improvement means that we are dedicated to getting the most out of your paid media investment. By optimizing campaigns, refining targeting, and implementing data-backed changes, we strive to achieve better results over time and ensure that your advertising efforts are as effective as possible.

Paid Media Services Include:

Strategy Development: We take a strategic approach to paid media by developing customized strategies for each client. We understand that a one-size-fits-all approach doesn’t work in the digital advertising landscape. By carefully considering your business objectives, target audience, and market dynamics, we can create a tailored strategy that maximizes your chances of success.
Paid Media Research: In-depth research is crucial for effective paid media campaigns. True Blue Marketing conducts thorough research to identify the best opportunities and ensure that your campaigns reach the right audience. By analyzing competitor activity, conducting keyword research, and staying up-to-date with industry trends, we can optimize your ad targeting and messaging for maximum impact.
Campaign Setup: We handle the end-to-end setup of your paid media campaigns. This includes creating compelling ads, selecting the most appropriate advertising platforms, configuring targeting parameters, and allocating budgets effectively. With expertise in campaign setup, we ensure that your ads are optimized for visibility and performance from the start.
Turnkey PPC Campaigns: We offer a comprehensive PPC campaign management, taking care of all aspects of your paid advertising efforts. From keyword research and ad copywriting to bid management and ongoing optimization, we handle the day-to-day management of your PPC campaigns. This allows you to focus on other aspects of your business while they drive targeted traffic to your website.
PPC Optimization: Continuous optimization is a core component of True Blue Marketing’s paid media services. By closely monitoring your campaigns, analyzing data, and making data-driven adjustments, we strive to improve performance and deliver better results over time. Our focus on optimization helps you extract the most value from your advertising budget and achieve higher ROI.
Design and Deployment of Digital Ads: True Blue Marketing takes care of the creative aspect of your digital ads. We ensure that your ads are visually appealing, engaging, and aligned with your brand identity. By utilizing effective design techniques, we can capture the attention of your target audience and drive higher click-through rates.
Monthly Analytics, Reporting, and Optimization Recommendations: We provide detailed analytics and reporting on the performance of your paid media campaigns. These insights help you understand the effectiveness of your advertising efforts and make informed decisions. Additionally, we provide optimization recommendations based on the data analysis, allowing you to continuously improve your campaigns and achieve better results.

Website Design & Development

Having a website that resonates with your target consumers is crucial for your online presence. We offer valuable insights, data-driven strategies, and expert web development services to help you build an engaging website that aligns with your business objectives. From custom design and development to ongoing care and maintenance, we ensure that your website works tirelessly for you, 24/7.

Custom Design and Development: Making your website unique and representative of your brand is what we do. With our design expertise and strategic approach, we create custom layouts, looks, and feels for your website. By tailoring the design to your business, we help you stand out in the digital landscape and leave a lasting impression on your visitors.

Functionality: A successful website must be functional and effective in converting leads, creating customers, and engaging with your target audience. Our website design and development process focuses not only on aesthetics but also on functionality, ensuring that our website drives tangible results and delivers a seamless user experience.

Goal-Oriented Approach: Whether you need to generate sales, build an email list, or achieve other specific objectives, we work closely with you to build a website that is designed to achieve your most important goals. By curating a customer experience that aligns with your objectives, we help optimize conversions and drive meaningful outcomes.

Customer Experience and Conversion: We prioritize creating a compelling customer experience on your website because a positive user experience is crucial for engaging visitors and converting them into customers. By leveraging our expertise in website design and development, we ensure that your website is user-friendly, intuitive, and optimized for conversion.

Graphic Design

Not all design is the same. We get to know your brand and create visuals that align with your brand style, ultimately elevating your overall look and feel. With our design capabilities, we are well-equipped to create or enhance all your graphic design needs across various marketing channels.

Brand-Driven Design: We take the time to understand your brand and its unique identity. By delving into your brand’s values, personality, and target audience, we can create designs that perfectly match your brand style. Our goal is to create visuals that not only look visually appealing but also reinforce your brand’s messaging and enhance its overall image.

Versatility across Marketing Channels: True Blue Marketing’s graphic design services cover a wide range of marketing channels. Whether you need designs for your website, social media platforms, email marketing campaigns, print materials, or any other marketing collateral, we have the capabilities to create designs that are tailored to each specific channel. Our expertise ensures that your visual assets are optimized for each platform and effectively communicate your message.

Creation and Enhancement: True Blue Marketing offers both design creation and enhancement services. If you’re starting from scratch, our talented designers can create captivating designs that align with your objectives. Alternatively, if you already have existing designs that need improvement, we can enhance and refine them to ensure they meet your desired standards and effectively represent your brand.

Demand Generation

What is Demand Generation? Demand generation refers to the strategies and activities aimed at creating and stimulating interest in your products or services. It involves generating demand from potential customers and nurturing them throughout the buyer’s journey. True Blue Marketing specializes in both outbound and inbound demand generation campaigns, which may include emails and high-impact landing pages. These campaigns are designed to attract and engage your target audience, driving them to take action and generate leads for your business.

We understand what it takes to increase your open rate and generate interest in your brand. With years of experience, we have developed proven solutions that can enhance the effectiveness of your email campaigns and generate the desired interest from your target audience. Our team possesses extensive expertise in marketing automation, including system selection, integration, and optimization, enabling us to create a scalable demand generation infrastructure for your business.

List Management and System Implementation: True Blue Marketing takes care of list management, ensuring that your contact lists are up-to-date, organized, and segmented for targeted campaigns. We also assist with system implementation, leveraging marketing automation tools to streamline and optimize your demand generation efforts. By implementing the right systems, they enable efficient campaign execution and tracking.

Development of High-Impact Emails and Landing Pages: True Blue Marketing’s team of experts specializes in creating high-impact emails and landing pages that capture attention, deliver compelling messaging, and drive conversions. Our experience in crafting engaging content, designing visually appealing layouts, and optimizing user experience ensures that your emails and landing pages have a strong impact on your target audience.

Detailed Reporting: True Blue Marketing provides detailed monthly and quarterly key performance indicator (KPI) reporting. This includes tracking and analyzing metrics such as open rates, click-through rates, conversions, and other relevant engagement metrics. The comprehensive reporting allows you to assess the effectiveness of your demand generation campaigns, identify areas for improvement, and make data-driven decisions to optimize future campaigns.

Brand Development

Brand development is the cornerstone of establishing a strong and memorable business presence. At its core, it involves creating and defining the essence of your brand—its values, voice, and visual identity. A well-developed brand not only sets you apart from competitors but also fosters a deeper connection with your target audience, making your business more recognizable and trustworthy.

Our approach to brand development begins with a deep dive into your company’s mission, vision, and goals. We work closely with you to uncover what makes your brand unique and how it can effectively communicate its message. This foundational work is essential for crafting a brand identity that resonates across all touchpoints, from your logo and color scheme to your tone of voice and messaging strategy.

Effective brand development extends beyond just aesthetics; it’s about building a narrative that engages and inspires. We help you create a compelling brand story that captures the essence of your business and speaks directly to your audience’s needs and desires. By aligning your brand’s message with your business objectives, we ensure that every interaction with your brand is cohesive and impactful.

With a strategic approach to brand development, True Blue Marketing helps you create a lasting impression that drives customer loyalty and business growth. Let us guide you through the process of building a brand that not only stands out but also stands the test of time, setting the stage for long-term success.

Event & Trade Show Management

Effective event and trade show management is essential for making a significant impact and establishing meaningful connections with your audience. Whether you’re hosting a high-profile conference, an engaging trade show, or an intimate corporate event, our comprehensive management services ensure that every detail aligns with your brand’s goals and leaves a lasting impression.

Our process begins with understanding your vision and objectives. We collaborate closely with you to design and execute events that not only meet but exceed your expectations. From planning and logistics to on-site coordination, we handle every aspect of the event management process, allowing you to focus on engaging with your audience and achieving your business goals.

Successful events and trade shows are about more than just organization—they’re about creating memorable experiences that resonate with attendees. We specialize in curating dynamic and engaging events that highlight your brand’s strengths and foster meaningful interactions. Our team ensures that each event element, from venue selection to promotional materials, is strategically aligned to enhance your brand’s presence and drive desired outcomes.

With True Blue Marketing’s event and trade show management services, you can be confident that your event will be executed flawlessly and make a significant impact. Let us transform your vision into reality, delivering exceptional experiences that captivate your audience and elevate your brand.